Virginia Slims

Virginia Slims is a cigarette brand whose manufacture was started by Philip Morris, who is also the manufacturer of another world renowned cigarette brand, Red & White. The manufacture of these cigarettes started in 1968 and they were specially manufactured for ladies and it was a follow-up of the Benson & Hedges brand which was another lady oriented cigarette brand. The brand was released with direct advertisement for youthful and professional ladies and the advertisement portrayed catchy slogans which said, “you’ve come a long way baby” and “that’s a women’s thing”.

The brand was a shooting success and some media groups went as far as publishing that this brand of cigarettes is responsible for growing habit of smoking among teenage girls because of its advertisement. Other influential people regarded the campaign of this brand as attracting young girl to increase sales of Virginia Slims. Some went as far as saying that this cigarette is leading women towards self empowerment and freedom.

To make the cigarettes look unique and a stand-out, they are made thinner than the regular cigarettes, with a size approximating 23mm, hence the name Slims. The cigarette is about 100 and 120 mm in size which is longer in height than the regular cigarette, which is around 84mm, to make its appearance more graceful and to reduce the amount of smoke production.

Virginia Slims don’t come in just one type. The brand offers Lights, Ultra Lights, Super Slims and also menthol flavor. The box has a standard size having white color with vertical stripes on it. It is quite a lot similar to the ladies brand of Benson & hedges in its color, texture, flavor and style.

Virginia Slims has the privilege to be the most readily successful cigarette brand which can be gauged from the fact that its initial testing was scheduled for six months and took place in San Francisco, California and it had to be cut down to three and a half months because it was already doing a great market. It is then that its international sale carried on and was undoubtedly as successful as in its manufacturing country.

Virginia Slims was an unparalleled success all through the 80s and maintained its position on top even among a number of competitors like Misty and Capri. Many different styles and varieties were introduced and tested. Some were loved by the smokers others were just laid off. All varieties of Virginia Slims were made in to menthol and non-menthol. The menthol variety was as successful as regular as it covered a significant portion of sales.

The brand has always paid attention to the consumer demand. It introduced around 11 packing of the cigarettes and after testing, 7 are still in the market. The brand is a favorite of ladies all around the globe who wants a premium flavor as well as elegance in their cigarette brand. Virginia Slims was a leap into innovation in the cigarette world and especially in the ladies cigarette world, giving them full-on choice in their taste for cigarettes.